| Benetton Group S.p.A. engages in the design, manufacture, and marketing of fashion apparel in wool, cotton, and woven fabrics, as well as sportswear and casualwear for men, women, and children. Its casual products include footwear, accessories, and other complementary items, which are sold through the network of Benetton stores. It produces two collections each year for spring/summer and fall/winter. The company offers womenswear, menswear, and childrenswear collections for everyday wear, for work, and for leisure. Children collections include 4 lines for different age groups: Newborn, from 0 months to 12 months; Baby, from 1 year to 3 years; Kid, from 3 years to 7 years; and Junior, from 8 years to 12 years. Benetton provides sports garments and equipment that include In-line skates, skateboards and accessories, Tennis racquets and accessories, ski boots, skis and snowboards, sport apparel, and shoes. Its sportswear is distributed through the Playlife stores and equipment is marketed through sporting goods stores. The company also licenses its trademarks for products manufactured and sold by others, including fragrances and cosmetics, watches, sunglasses, houseware, and other fashion accessories. The company was established by Luciano, Giuliana, Gilberto, and Carlo Benetton in 1965 and is headquartered in Ponzano, Italy. |
