| British Sky Broadcasting Group plc, through its subsidiaries, operates pay television broadcasting service in the United Kingdom and the Republic of Ireland. It operates and distributes 26 wholly owned channels via its digital service and retails 104 third party channels to DTH viewers. The company, through its subsidiary, Sky Interactive Limited, provides an interactive television platform for the development and delivery of interactive services. It provides an access to a range of interactive services, including retail, betting, customer services, and games. In addition, the company operates Sky Box Office service, which provides pay-per-view services covering movies, sporting events, and concerts. It also offers betting and gaming services under the Sky Bet, Sky Bet Vegas, and Sky Vegas brands. As of June 30, 2004, the company had approximately 11,250,000 subscribers to its pay television service in the United Kingdom and Ireland. British Sky Broadcasting Group was incorporated in 1988 and is based in Isleworth, England. |