| Dendrite International, Inc. engages in the development and provision of solutions for improving the sales, marketing, and clinical processes for pharmaceutical and other life sciences industries. The company’s sales solutions include First Source Sales Applications, a field-based software suite that enables in managing various aspects of sales force activities; First Source Sales Support, an integrated suite of services supporting customer relationship management and sales force automation activities, which include hardware and asset management services, help desk services, implementation services, and regulatory and operation training services; First Source Sample, a solution suite that unites various software tools with consulting and professional services to meet regulatory compliance requirements; and First Source Compliance, which includes regulatory consulting services, regulatory and compliance training services, and computer systems auditing, validation services, and information technology security services. Dendrite's marketing services supports various direct marketing initiatives, such as direct mail, peer-to-peer communications, sample fulfillment, and campaign analysis aimed at doctors, healthcare professionals, and patients. The marketing services include First Source Integrated Marketing, which focuses on executing marketing campaigns to support launching brands, defending brands, enhancing sales coverage, and responding to brand-related news; First Source Trial Services, a set of solutions designed to benefit the clinical trial process by initiating studies, identifying potential investigators and patients, providing ongoing support and training to investigators, conducting pre and postmarketing risk assessments, facilitating safety reporting, and providing data analysis of trial and competitive drugs; and First Source Customer Insight, a solution suite that consists of data, technology, and services that turn integrated customer information into knowledge and knowledge into strategic action. Dendrite International was founded in 1986 and is headquartered in Bedminster, New Jersey. |
