| Hasbro, Inc. provides children's and family leisure time entertainment products and services worldwide. The company engages in designing, manufacturing, and marketing games and toys. It offers various games, including traditional board and card games, hand-held electronic games, trading card games, and roleplaying games, as well as electronic learning aids and puzzles. Its toy products include boys' action figures, vehicles and playsets, girls' toys, electronic toys and plush products, preschool toys and infant products, children's consumer electronics, electronic interactive products, and creative play and toy related specialty products. Hasbro also licenses certain of its trademarks, characters, and other property rights for use in connection with consumer promotions and the sale of noncompeting toys and nontoy products. It offers its products under the Playskool, Tonka, Super Soaker, Milton Bradley, Parker Brothers, Tiger, Wizards of the Coast, and other brand names. Hasbro sells its products to various customers, including wholesalers, distributors, chain stores, discount stores, mail order houses, catalog stores, department stores, and other retailers, as well as Internet-based e-tailers. The company was founded in 1923 by Henry Hassenfeld and Helal Hassenfeld under the name Hassenfeld Brothers. It changed its name to Hasbro Industries in 1968 and then to Hasbro, Inc. in 1985. Hasbro is headquartered in Pawtucket, Rhode Island. |
