| The Interpublic Group of Companies, Inc. provides marketing and business services worldwide. The company operates in McCann Erickson WorldGroup (McCann), The FCB Group (FCB), The Partnership, and Interpublic Sports and Entertainment Group (SEG) segments. McCann segment engages in advertising, media planning and buying, customer relationship management, event marketing, sales promotion, public relations, online marketing communications, and healthcare advertising and marketing. The FCB segment provides direct and digital marketing, integrated promotional marketing, Web design and development, healthcare marketing, and customer acquisition direct marketing. The Partnership segment engages in advertising, healthcare marketing, and direct and promotional marketing. The SEG segment provides sports marketing. The company was formed in 1930 by the merger of Alfred W. Erickson agency and H.K. McCann Company. It was formerly known as McCann-Erickson Incorporated and changed its name to The Interpublic Group of Companies, Inc. in 1961. Interpublic Group is headquartered in New York City. |
