| Magic Software Enterprises, Ltd. engages in the development, marketing, and support of software development, deployment, and integration technologies, as well as business solutions that enable enterprises to build and deploy applications that can be customized and integrated with existing systems. Its applications are used for customer relationship management and other enterprise uses. In addition, the company offers eDeveloper, a software development and deployment technology, and iBOLT technology for business integration and process management. eDeveloper allows developers to create and modify applications by filling in forms and tables that define data structures, business rules, and program logic. iBOLT provides integration and connectivity capabilities that include database interoperability and the capacity to deploy on a range of systems on varied platforms. The companys Magic eContact manages aspects of a contact center, from sales and marketing to customer care and support. Its Magic eService is an Internet-based customer service management system, which enables customers to find solutions on their own, or can interact with customer service agents. The companys Hermes is a solution for cargo handling and inventory control. Magic Software Enterprises also offers vertical applications, including long-term care, criminal justice, and multi facility car and truck rental management solutions. The company provides a range of consulting and software development project management services to customers developing, deploying, and integrating distributed applications. It offers consulting services in connection with installation assurance, application audits and performance enhancement, application migration, and application prototyping and design. It markets its products through its direct sales force, distributors, Magic solution providers, and system integrators. The company operates in the United States, Europe, Israel, Asia, South Africa, and Latin America. The company has strategic alliances with IBM; Oracle Corp.; Pervasive Software; iWay Software; and Gruppo Engineering. Magic Software Enterprises was founded by David Assia in 1983 as Magic Software (1983), Ltd. and changed its name to Magic Software Enterprises, Ltd. in 1991. The company is headquartered in Haplada Street, Israel. |
