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Gaiam, Inc., a multichannel lifestyle company, provides a selection of information, products, and services to clients in the lifestyles of health and sustainability (LOHAS) market. It produces programs on a variety of topics, including how-to and solutions-based programs on mind-body fitness, wellness, and alternative healthcare. The company participates in all five sectors of the LOHAS market: sustainable economy, healthy living, alternative healthcare, personal development, and ecological lifestyles. In addition, it produces visual media titles; develops and markets music and audio CDs; and publishes printed content. Gaiam markets its products and services across two segments, businesses and direct-to-consumers; and through five sales channels: media, national retailers, corporate accounts, catalogs, and the Internet. The company was founded in 1988 by Jirka Rysavy and is headquartered in Broomfield, Colorado.
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